The latest trend in bars and restaurants is the integration of new technologies to interact with consumers at the point of sale. Electronic devices and touch screens can be seen in use throughout a large part of the industry as customers can now view menus on digital tablets, customize orders via their cellphones, or even receive alerts via text for table availability. This growing trend of integrating technology to improve customer service has also spilled over onto entertainment offerings offered by bars and restaurants.
With the many technological advances in entertainment products, integrating entertaining offerings by restaurants and bars has become much more viable and affordable. Entertainment products offer a sort of competitive advantage at bars and restaurants by enhancing the overall experience public. These days the consumer is prefers to spend their time and money looking for a social experiences rather just a meals.
So places were consumers can enjoy delicious meals and enjoy some time to socializing and having fun are becoming more popular. Thus, many bars and restaurants are starting to expand their entertainment options to allow customers to extend their length of stay, maybe not at the service table but within the venue.
Bowling for example has become an attractive option for many bars and restaurants, its become a viable and profitable investment. New technological offerings within bowling products has made bowling a cool and trendy activity for fun and socializing rather than competition and sport.
Imply Technology, a company that develops, produces and markets bowling and entertainment products, offers its customers exclusive bowling options for small spaces, like its modern Bowling Café and Mini Bowling lanes which integrate self-service kiosks and touch screen interfaces into their products. According to Tironi Paz Ortiz, CEO of Imply, Bowling is a wellknown attraction around the world that can leverage a business to new revenue opportunities and improve the overall customer experience. He believes bowling is the perfect entertainment option to be able to cater to people of all ages. Imply Technology is a key player in the recreational entertainment industry, operating it’s bowling alleys and games all over the world. The company offers the latest technology in their equipment and assists entrepreneurs in the development of their entertainment venues.
The Steakhouse Laçador of Porto Alegre, Brazil, is one of the examples who decided to invest in the business, and installed one Imply® Mini Bowling lane. At the site, customers find, beyond the typical gaucho cuisine and comfortable environments, the compact bowling alleys, for a fun experience, promoting a differential in the entertainment area of the restaurant. In Paraguay, in the city of Santa Rita, The Stove Mineiro Bowling Bar, which specializes in Brazilian cuisine, including barbecue, also invested in technology and installed six official bowling lanes and the games iHockey Pub, iFlip and iJump Street.
The technology is also present in the first Thematic bowling center in Brazil, at the Shopping Ribeirão Preto, in São Paulo. The Gorilão Bowling is an entertainment center designed with the theme of the jungle. Attached is the Pizzeria, which offers gourmet pizzas and kids pizzas. In the center, there are 12 bowling lanes, two lanes of Minibowling and Games, that guarantee fun for all ages.
In the city of Alfenas (MG), the Rockster Burger & Bowling has four state-of-the-art Imply Bowling lanes. The combination of bowling and hamburgers in a retro-chic environment makes the entertainment center, a charming, fun and tasteful destination for fun. According to Arthur Vinhas, a partner at the venture, the union between the playing with pins and balls and tasting burguers attracts all audiences. “Young people, adults, children, entire families enjoy bowling”, he said.